By Gillian West

The All England Lawn Tennis Club (AELTC) is building on the success of last year’s Wimbledon promotional activity with a new campaign from creative agency Space designed to drive intimacy between The Championships and visitors to the AELTC and the surrounding areas.

The campaign hopes to extend the brand’s footprint beyond the four walls of the AELTC and build visitor anticipation and excitement with Wimbledon branding and tournament imaging visible as soon as visitors exit the trains and tubes at Wimbledon and Southfields stations.

“This year we wanted to build on visitor engagement and extend the brand’s reach far beyond Read full story ›

Source: The Drum