All eyes will be on Reebok this weekend following its $70m sponsorship with UFC
Reebok’s $70m exclusive sponsorship deal with the Ultimate Fighting Championship (UFC) will be on the world stage for the first time this weekend for what is expected to be the highest grossing pay per view (PPV) event in the company’s history, a move that marks a milestone in the rebirth of the once-troubled brand.
On Saturday, Reebok’s partnership with the UFC comes into play for the first time with UFC 189 at the MGM Grand in Las Vegas. The deal could not have come at a better time for apparel brand with the event expected to break the previous UFC PPV Read full story ›
Source: The Drum
