All this hysterical Twitter chitter chatter hints at a bigger problem for the brand
By Dom Burch
You’ve got to feel a bit sorry for Twitter these days.
Whatever it says or does, it is immediately jumped on.
Every announcement is met with resistance at best or open derision at worst.
As a brand it’s in danger of becoming the pub people no longer want to drink in.
The cool kids are already walking by in vast numbers in favour of hanging out at Snapchat, Flipagram or any number of private messaging apps.
Meanwhile everything Twitter’s big brother Facebook Inc touches turns to gold. It’s 1bn daily user base is increasing by the day, piling even more pressure on Twitter to innovate Read full story ›
Source: The Drum




