By Ishbel Macleod

Allianz has appointed Gravity Thinking to handle the development of its UK social media strategy, activation and community management.

The first act to be carried out by Gravity Road for the financial service company is support for the Allianz UK ‘School Run’ television campaign.

Gravity Road will look to own the conversation around the topic both online and offline, building awareness for the brand in the UK by creating a link between Allianz and the trials and tribulations of the school run.

Said Andrew Roberts, managing partner at Gravity Thinking: “The challenge of helping one of the world’s biggest insurers grow their UK Read full story ›

Source: The Drum