Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Allianz CMO on the importance of ethical innovation

on Jul 2, 2015 | 0 comments

By Tanzeel Akhtar

We have launched a new look and feel globally for our company, both internally and externally. Our new corporate brand imagery tells the story of our company’s philosophy, ‘Understand. Act.’, and is built on our belief in the power of insightfulness to drive both our investment performance and our ability to better partner with clients.

Our clients are as multicultural as we are as a business, and through our new imagery we wanted to share some of our understanding of inclusion and diversity.

It is easy to underestimate the scale and logistical challenges such a global project can present when you want Read full story ›

Source: Marketing Week