Almost three quarters of Glastonbury 2015 tweets about Florence & The Machine replacing Foo Fighters were negative
Almost three quarters (73.3 per cent) of the tweets regarding Foo Fighters being replaced by Florence & the Machine at Glastonbury were negative – hinting at the disappointment of festivalgoers at the loss of the headline act.
Following Dave Grohl, Foo Fighters frontman, breaking his leg during a gig in Sweden, Glasto organisers scrambled to replace the rock legends with a suitable stand-in, settling on Florence & The Machine.
A social media breakdown from marketing and technology agency DigitasLBi found that the top negative keywords addressing the news included “pissed” (nine per cent) and “gutted” (8.4 per cent).
On the other hand, the Read full story ›
Source: The Drum
