Alpen looks to ‘wake sleeping giant’ and take muesli mainstream in marketing push
The ad will be supported by a PR campaign and a complete redesign of the brand’s cereal packaging to reflect a “more positive, modern view of health” with nutrition information more clearly communicated on the front of the pack.
It is also an effort to tap into the influence of busy mum Holden to push the brand as a “trusted” nutritious start to the day amid other cereals that often have high sugar content.
Alex Murphy, Alpen’s senior brand manager, told Marketing Week that the brand has seen a rise in the number of consumers looking for healthy breakfast solutions, but that Read full story ›
Source: Marketing Week
