By John McCarthy

Research wing Google X, the department working in secret to bring to fruition many of the wild ideas cooked up at the Google, has embarked on a rebrand to bring it into line with parent company Alphabet.

To best reflect the branch’s importance after Google rebranded its parent company as Alphabet, the Google X logo has been refreshed to be simply known as X.

X historically had under its purview Google Glass, Google’s deep learning AI project and its mapping initiative before all three graduated beyond the incubator.

With the changes it will move away from the minimalist box-ticking logo it launched Read full story ›

Source: The Drum