By John Glenday

Altavia, the global marketing services group, has announced that it has taken a majority stake in HRG, the shopper marketing agency, for an undisclosed sum.

Designed to reinforce the group’s UK offer the acquisition will see Altavia benefit from HRG’s creative expertise in the aisles and out-of-store domains in serving an existing client base which includes the likes of Shell, Carrefour, Coca-Cola, Ikea, Unilever and L’Oreal.

HRG’s existing management team will remain in place following the deal with the addition of key Altavia employees to its board.

Altavia’s European CEO, Lorenzo Bertagnolio said: “Our multi-specialist group is growing fast. Earlier this year we Read full story ›

Source: The Drum