Alzheimer’s Society pushes Memory Walk fundraiser in latest campaign
The Alzheimer’s Society is aiming to raise awareness of its largest annual event the Memory Walk in a new integrated campaign that launched today (6 July).
Created by digital and direct marketing agency LIDA, the campaign will run across TV, radio, OOH and digital, specifically targeting women aged 35-64 to sign up for the walk.
The £3.3m push is centred around the TV ad, with copy co-written by the granddaughter of the couple who feature in it. It shows a woman suffering from dementia, making an appeal to the public to sign up for Memory Walk to help her husband who has Read full story ›
Source: The Drum
