Amazing stories: The Drum catches up with digital agency Amaze as part of 20/2000 visionaries series
By Staff Writer
Amaze has a uniquely academic origin among UK digital agencies in that it began life, in 1995, as a spin-out of the Learning Methods Unit (LMU) at Liverpool John Moores University. Led by Peter Fowler, along with the late Roy Stringer, the unit was formed to explore how digital and emerging new media would change the ways that we learn and communicate. Together, the founders nurtured the development of a multimedia agency that within two years was bought and run as an independent commercial business.
CEO Natalie Gross, who joined the agency in 1999, says: “The founders anticipated that digital would Read full story ›
Source: The Drum




