Amazon and Tough Mudder to co-create original miniseries as part of sponsorship agreement
Amazon has become Tough Mudder‘s ‘official online retailer’ after agreeing to a new partnership which will see the two brands work together to create a dedicated digital storefront and a co-branded miniseries for Amazon’s digital platforms.
Under the terms of the partnership Amazon will launch a Tough Mudder online health and personal care resource which will offer customers training content, workout videos and guides featuring Tough Mudder’s fitness and active lifestyle experts.
The digital shop will have nutrition information and post-training and recovery advice. A curated collection of training products from Tough Mudder’s portfolio of health and wellness partners will Read full story ›
Source: The Drum
