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Amazon baits Prime subscription trap with steep 20% discount on video game pre-orders

on Jan 13, 2016 | 0 comments

By John McCarthy

Amazon is looking to attract US video gamers into its Prime membership with an appealing 20 per cent discount off pre-ordered titles.

As online retailer looks to secure itself as the go-to pre-order outlet, in addition to snapping up more Prime members from a rich gaming demographic, physical copies of top video games will come with a substantial discount.

With the AAA console games shipping at up to $60, the offer may secure Amazon a new raft of customers looking to make a saving in addition to benefiting from the free release day delivery for pre-orders and access to Amazon’s TV and Read full story ›

Source: The Drum