By John Glenday

Amazon is making the leap from digital to the real world with an expansion of its Prime Live Events, starting out with a Blondie gig in London.

Intended to act as a lure for concert-goers to sign up for its streaming services, the event follows a successful foray by Amazon into the sale of tickets for live events – utilizing such sweeteners as a gateway to its premium Amazon Prime service.

Subscribers will benefit from exclusive access to big name artists in smaller more personal venues in return for a monthly fee of £7.99 or Read full story ›

Source: The Drum