By John Glenday

Apple has poached the former head of Amazon Fire TV to head-up its own Apple TV business as it ramps up its involvement in the sector.

Timothy Twerdahl has joined Apple in a product-focused role as vice president, taking over the reins of the Apple TV business from Pete Distad who moves on to focus on striking new content deals.

Twerdahl’s four-year stint at Amazon saw him oversee the launch of its Fire TV products having previously spent time with Netflix and smartwatch start-up WIMM Labs.

Apple TV has barely changed since launching in 2015 although the Read full story ›

Source: The Drum