Amazon opens fashion photography studio to strengthen ties with brands and creative talent in India
Amazon has opened a fashion photography studio called ‘Blink’ as it looks to ramp up its fashion ambitions in India.
This is Amazon’s third faculty globally after having already launched in New York and London.
Amazon India continues to combat its Indian rival, Flipkart which rolled out its private label fashion brand Divastri.
The studio will aim to aid Amazon’s effort of creatively collaborating with fashion brands, such as Marks & Spencer, and partners to produce high quality images for its fashion merchandise every year.
Arun Sirdeshmukh, head of Amazon Fashion India, said: “At Amazon, we are always Read full story ›
Source: The Drum




