By Adam Flomenbaum

One of the best features of the Roku, the media agnostic over the top platform, is being able to search for a film or TV show and see which service offers the content.

Amazon Fire used to push viewers to Amazon Prime content, even if that content was free elsewhere. This week, though, Amazon is rolling out an update that will enable universal search across 75-plus apps and channels, including Netflix, replicating the Roku feature. Along the same lines, Fire users will now also get personalized recommendations from Netflix and HBO on the Fire homepage.

This is a major win for consumers Read full story ›

Source: The Drum