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Amazon to extend its own brand line-up, providing food and household goods to Prime Subscribers

on May 16, 2016 | 0 comments

By John McCarthy

Amazon is set to expand its stable of own brand goods providing cause for concern for the FMCG brands reliant on the ecommerce firm for distribution.

Earlier this year, it launched its tailored clothing brands and is slowly rolling out food and household brands as it looks to test the waters for its private label brands.

With this, Amazon is transitioning from merely being the marketplace, to a player in the market.

This in turn will create competition with some of the providers of basic goods such as “nuts, spices, tea, coffee, baby food and vitamins, as well as Read full story ›

Source: The Drum