By Kyle O'Brien

Analysts at JPMorgan are saying that Amazon will spend a whopping $4.5bn on video in 2017, which will bump it up towards rival Netflix, according to a story in the Business Insider.

Amazon chief financial officer Brian Olsavsky had said back in July of 2016 that the company would ‘nearly double’ its investment in video and would triple the amount of original content in its Prime Video offering over the rest of last year. The new estimate by JPMorgan for 2017 hints that spending will continue a steep upward trend.

The approximate Read full story ›

Source: The Drum