American Express credit card ad banned following cashback 'exaggeration'
American Express has found itself in hot water with the Advertising Standards Authority (ASA) after “misleading” consumers around how its cashback scheme worked.
The watchdog has slapped the brand’s ‘Everything Has an Upside’ ad with ban after ruling that it had exaggerated the claim that consumers get 5% cashback on all purchases.
Two complaints were received about the spot, which promoted the American Express ‘platinum cashback everyday’ credit card featured animations of different situations that could result in unexpected spending, like a plumbing leak or dropping a mobile phone in water.
A voiceover stated: ‘Sometimes we have to Read full story ›
Source: The Drum
