By Minda Smiley

The National Park Service is celebrating its 100th birthday this year, and as of late has been rolling out a number of ads and marketing stunts to raise awareness of the milestone, including a virtual park tour and campaign created by Grey called ‘Find Your Park.’

The US agency’s latest centennial initiative is a mobile game called ‘Save the Park’ that was created in partnership with American Express and non-profit Games for Change.

The game features four characters as they plant trees, clean up trash and greet visitors. The “gaming” element involves racing across park terrains, finding hidden Read full story ›

Source: The Drum