By Nicola Smith

What are the key objectives for the American Express Membership Rewards programme?

A key business aim of the programme is to increase customer engagement and loyalty with the American Express brand and their chosen card.

We know from our own research that Membership Rewards is a key reason why many customers carry one of our charge cards – it is seen as a point of difference. The scheme is special in terms of the flexibility it offers cardmembers – there are hundreds of rewards options across travel, retail and lifestyle, and points never expire.

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Source: Marketing Week