American Greetings celebrates Mother’s Day with powerful tattoo honoring mom
If you remember Mullen Lowe’s “World’s Toughest Job” ad for American Greetings in 2015, you probably remember all the feelings that the ad brought about around mothers on Mother’s Day.
Mullen Lowe and American Greetings are back at it again, this year, they created the #GiveMeaning campaign. It begins with Tattoo, which can be summed up by the last line of the video, “A card is just a card – but in the right moment, it means everything.”
The commercial follows a young girl entering a tattoo parlor. The voice of the young girl reading the card begins Read full story ›
Source: The Drum
