By Charlotte McEleny

As Amobee completed its acquisition of turn, it’s chief executive Kim Perrell released a blog post detailing the intentions of the united companies, including a commitment to providing transparency to marketers.

Details first emerged that Amobee, owned by Singaporean telco Singtel, was acquiring Turn in February, with the total paid reportedly sitting around the $310m mark.

Perrel, said: “No matter the channel, marketers want to know how and where their budgets are spent, and how to do so most effectively. Amobee + Turn is committed to providing marketers with transparency. We will provide trusted, informed advice to our Read full story ›

Source: The Drum