By Cameron Clarke

The relentless march of advertising’s holding groups continued last week with the announcement that Publicis is to buy Sapient and the acquisition of Fetch by Dentsu Aegis.

For these formerly independent agencies, the appeal of joining the networks is obvious – from the almighty financial boon to the possibility of greater growth to come under the parentage of such global powerhouses. But for all they stand to gain, how significant a loss is the sacrificing of their independence?

When Engine Group chief executive Debbie Klein presided over the agency group’s £100m buyout by the private equity firm Lake Read full story ›

Source: The Drum