An inside look at CBS All Access and the network's efforts to reach 'cord-nevers'
CBS All Access, the network’s OTT platform that costs $5.99 per month launched last October. The past year has been a major turning point in the industry as media companies that had previously been terrified of offering services that might compete with their cable deals have realized what they need to do to reach yonger generations.
In their Q1 earning report earlier this month President and CEO Les Moonves said that All Access is “exceeding expectations” and that “we have already expanded CBS All Access to more than half of the Read full story ›
Source: The Drum
