By Minda Smiley

A study from the Association of National Advertisers (ANA) has found that “non-transparent production practices” exist at multiple ad agencies and holding companies in the US.

The findings come on the heels of a US Department of Justice investigation currently underway that is looking into whether ad agencies and holding companies rig production and postproduction bids in order to direct business in-house, a practice that is illegal in the US. By asking independent production companies to inflate their bids during the bidding process, agencies are able to provide clients with a lower rate for their own services, therefore Read full story ›

Source: The Drum