ANA makes push to accurately portray women & girls in the media with #SeeHer effort
By Minda Smiley
The Alliance for Family Entertainment (AFE), a coalition of advertisers supported by the Association of National Advertisers (ANA) that includes brands such as J.M Smucker, Crayola and Unilever, has announced a lofty initiative called ‘#SeeHer’ in an effort to overcome the biased portrayal of women in the media.
The goal of the campaign is to portray women and girls in a more accurate and equitable light and, by 2020, the 100th anniversary of American women gaining the right to vote, the AFE hopes to “realize a 20-plus percent increase in the accurate portrayal of all girls and women.”
To do this, the Read full story ›
Source: The Drum
