By Minda Smiley

The Association of National Advertisers (ANA) has released a report that states “non-transparent business practices” – including rebates – are pervasive in the US media buying landscape.

The report, which was conducted in partnership with K2 Intelligence, comes more than a year after former Mediacom chief executive Jon Mandel stated that rebates are widespread in the US ad market.

Bob Liodice, president and chief executuve of the ANA, said of the report: “Advertisers and their agencies are lacking ‘full disclosure’ as the cornerstone principle of their media management practices. Such disclosure is absolutely essential if they are to build trust Read full story ›

Source: The Drum