By Katy Young

AnalogFolk London has recruited Dave Bedwood, former creative director at M&C Saatchi and co-founder of Lean Mean Fighting Machine, for the new role of joint creative partner.

Bedwood (see pic left) will run the independent digital agency’s creative department alongside Simon Richings, who has been promoted from executive creative director. The pair will look after AnalogFolk’s clients including Sainsbury’s, Absolut and Malibu, creating interactive, experience-based content.

Bedwood is set to join the company in January, after a six-month break from the industry. He spent ten years as creative partner at Lean Mean Fighting Machine, during which time the agency won Cannes Lions Read full story ›

Source: The Drum