By Michael Feeley

Anchor Butter has launched the Anchor Good Stuff Hub, a new brand website replacing AnchorDairy.co.uk.

Following the success of the Anchor Rewards Club loyalty scheme, the new website allows Anchor to offer promotions, competitions and downloads that are easily accessible to shoppers, and are focussed around young families.

Stuart Knight of whynot! thinkpeople, the creative agency behind the new site, said: “We were tasked with creating a site that reflected Anchor family values, where shoppers could instantly exchange the ‘always on’ unique pack codes for access every day to exclusive prize draws and discount offers.

“Our solution, The Good Stuff Hub, Read full story ›

Source: The Drum