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Angel Soft’s emotional ad sees grandparents discuss raising their son’s child

on Nov 16, 2015 | 0 comments

By Minda Smiley

Toilet paper brand Angel Soft has released a moving video called ‘Grander Parents’ that features two real grandparents as they discuss what it has been like raising their imprisoned son’s daughter Hailey.

Created by Deutsch, the video switches between footage of Hailey playing and her grandparents being interviewed about unexpectedly taking on the role of parents.

“You know you’re the grandma, you’re there, you’re the guardian, but you’re really her mom,” Hailey’s grandmother says during the film.

At the end of the video, it reads: “Just when you were ready to be soft, you found your strong side too.”

The short film ties in Read full story ›

Source: The Drum