Angostura redesigns rum range to better align with its bitters
Drinks brand Angostura has introduced a redesign across its range of rum to better align with its well-known bitters drink.
The range, redesigned by Good, now features two bottle shapes – a taller bottle for the standard range of Angostura 5 Year Old and Reserva three-year aged white rum – and a brand new bottle created for the premium range of Angostura 1824, Angostura 1919 and Angostura 7 year old.
Labels for the entire range have also been overhauled. New typography aims to conjure up the fun, handmade feel of Trinidad’s rum and seafood beach shack signs but with a luxury Read full story ›
Source: The Drum
