Angry Birds studio Rovio takes up Everton FC sleeve sponsorship
English Premier League football team Everton FC have secured their first ever sleeve sponsor in the form of mobile gaming giant Rovio.
The multi-year deal will see the Angry Birds logo appear on the team’s kit sleeve, debuting against Manchester United on Sunday 17 September. This season the ability to embrace a sleeve sponsor opened up new financial avenues for clubs and many have taken it on board.
Publicising the partnership is a short-animated film featuring Red, the Angry Bird’s protagonist signing for the Blues at the Club’s USM Finch Farm training ground. The content is Read full story ›
Source: The Drum
