Angry Birds tests direct programmatic solutions as brands ‘move dollars’ to the space
Angry Birds maker Rovio is testing new, ‘direct programmatic’ capabilities across its digital portfolio as brands continue to dedicate increasing amounts of budget to the programmatic space.
The entertainment company and publisher already has a private real-time bidding (RTB) marketplace where advertisers can bid on its remnant inventory, which is not game specific, but is now rolling out a new, direct programmatic solution that will let select advertisers choose which inventory they wish to place ads against.
Michele Tobin, vice president of brand partnerships and advertising, told The Drum that the new solution, while still in the testing phase, will serve as Read full story ›
Source: The Drum
