By John McCarthy

Sex toy and lingerie firm Ann Summers has retained brand consultancy Propaganda – a partnership which has helped the retailer arrest a decline in footfall over the last 18 months.

The extended relationship, first established in Autumn 2013, will see Propaganda continue to shape the brand’s positioning as the “go-to pleasure retailer”, while widening its target customers.

Vanessa Gold, managing director of Ann Summers, added: “During the time we’ve worked with Propaganda, we’ve been continually impressed by their comprehensive brand planning and fantastic creative flair.

“The decision to extend this working relationship was one that came easily to us. We look forward Read full story ›

Source: The Drum