By Natalie Mortimer

Underwear retailer Ann Summers has confirmed it is putting its Knickerbox brand on the market to revitalise the more risqué side of the business.

Ann Summers bought Knickerbox, which is made up of more comfortable and feminine lingerie in 2000, and integrated the brand into its 143 stores, online and Ann Summers party business.

The retailer said the decision to sell Knickerbox was in order to focus on its “unique” lingerie proposition and wider product offering.

Jacqueline Gold, CEO commented: “Knickerbox has been a very successful part of the Ann Summers brand for over 13 years and we have Read full story ›

Source: The Drum