By Noel Young

In a deal which puts them at the top of the video ad heap, Facebook has agreed to acquire Live Rail , one of the biggest video ad sellers.There was no word of the price.

LiveRail automates the sale of video ads for publishers including major league baseball, ABC and Daily motion

Says AdAge,”Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail’s system, which solicits buyers via real-time auctions.”

Publishers can also use LiveRai’;s ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in Read full story ›

Source: The Drum