By Ronan Shields

Impact Radius has begun putting its recent $30m round of private equity funding to work by acquiring Forensiq for a publicly undisclosed sum, with the newly-merged pair claiming to offer a unique proposition, with an algorithmic way of tracing consumer journeys, plus fraud detection capabilities.

The deal further signals the ongoing consolidation in the ad tech sector, plus the industry’s growing demand to tackle the issue of click fraud more effectively, with Impact Radius now claiming that it can offer advertisers insights that are not polluted by fraudulent data.

It remains unclear if the Forensiq brand will remain post the closure Read full story ›

Source: The Drum