By Ishbel Macleod

AOL has acquired Vidible, the online video content marketplace, with the company to “seamlessly plug into AOL’s monetisation platforms”.

The move comes not long after Yahoo bought video-advertising platform BrightRoll for about $640m (£407m) in cash.

Washington based Vidible has over 300,000 videos in areas such as news, viral content, how-to videos and technology.

Dermot McCormack, president of AOL Video and Studios, said: “AOL is focused on transforming the digital media environment by creating an open marketplace for video.

“We are thrilled to welcome the Vidible team to AOL as we accelerate our mission of providing our partners the platform and Read full story ›

Source: The Drum