By Rebecca Stewart

AOL has announced a global partnership with mobile data exchange firm Adsquare which will leverage data to improve targeting in 12 markets.

Revealed at Mobile World Congress (MWC) in Barcelona today, the deal will bring Adsquare’s data on 360 million mobile consumers globally together with AOL’s programmatic advertising platform, One.

Using the former’s anonymised data sources from across retail purchases, location and mobile advertising, mobile and online usage and first-party data, the collaboration will provide enhanced mobile audience mapping for publishers and ‘in-the-moment’ mobile audience targeting opportunities to advertisers.

The capabilities will be available in a dozen new markets including the US, Read full story ›

Source: The Drum