AOL ponders turning over a new leaf with rebrand to shift from legacy nostalgia
Nearly a year on from its takeover by Verizon, AOL has reached a crossroads where it can cast away its brand name to dissociate it from its early web progenitor or it can continue to benefit from the exposure as a recognisable, if misunderstood entity.
This is the problem facing Allie Kline, AOL chief marketing officer at the moment as the brand carries with it a long and complicated history, being founded in 1983 as Control Video Corporation, rebranded in 1985 as Quantum Computer Services and then rebranded again as the more recognisable America Online in 1991.
The web giant now operates Read full story ›
Source: The Drum
