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AOL reportedly targets mobile ad expansion with reports of $300m Millennial Media move

on Jul 9, 2015 | 0 comments

By John Glenday

Fresh from its recent $4.4bn acquisition by telecoms group Verizon AOL is proving its appetite for expansion undimmed by reportedly entering into talks to purchase mobile ad business Millennial Media for $300m.

According to Tech Crunch negotiations have been ongoing for a while but only recently came to a head following conclusion of AOL’s own multi-billion dollar takeover by Verizon, clearing the way for a possible announcement on a deal within weeks.

AOL & Verizon are both prepared to stump up a significant premium on Millenial’s market capitalisation of $217m as part of efforts to grab a larger slice of a mobile Read full story ›

Source: The Drum