AOL signs up Nestle's SMA Nutrition to sponsor first UK original series
AOl has inked a deal with SMA Nutrition, which will see the Nestle-owned baby milk brand sponsor its first UK original series Being Mum.
Launched today (13 July) across the AOL On network, which includes The Huffington Post, Telegraph Media Group, Trinity Mirror, Local World and TalkTalk, the sponsorship will run for six months. It sees SMA Nutrition serve as Being Mum’s exlusive ad partner.
The 13 part series, produced in association with 40 Partners, will be hosted by TV presenter Tess Daly and singer Rochelle Humes and shows both mums meet well-known personalities and ordinary women to discuss what Read full story ›
Source: The Drum
