AOL to supply news and advertising to TalkTalk following strategic partnership
AOL and TalkTalk have agreed terms on a new partnership that will see AOL supply advertising and news content for TalkTalk’s website.
AOL will now power the news and TV guide sections of TalkTalk’s online platforms with content from The Huffington Post, Buzzfeed, ITN, Channel 4 and AOL’s own news, travel & lifestyle sections among others. This will also include video and display advertising through AOL’s technology properties.
The deal will strengthen the pair’s partnership which began in 2006 when TalkTalk acquired AOL’s Internet Service Provider business. TalkTalk hopes that the deal will increase its online audience while providing new advertising opportunities Read full story ›
Source: The Drum
