By Ronan Shields

AOL’s UK MD Hamish Nicklin warned marketers that “terrible use of data” is threatening the digital advertising industry as online audiences are likely to completely reject all commercial messaging unless the inudstry clears up its act.

Speaking at today’s (15 October) IAB Engage conference in London, Nicklin told attendees that advertisers misuse of audiences’ personal data has led to an erosion of trust and belief in the value that brands and media owners provide.

“If we don’t fix this then the future looks pretty bleak,” he said, bemonaing “terrible creatives, and click-bait links.”

Nicklin further added: “The creative side of me Read full story ›

Source: The Drum