By Noel Penzer

If there’s one thing on the lips of digital ad teams across the industry right now it’s programmatic trading. However quick or slow publishers are to embrace it, there’s no denying it will play a major part in the future of digital advertising, but is automation taking over to the detriment of sales teams? Or is this a brave new world for digital advertising?

One of the cons levied at programmatic buying and selling is that it removes human involvement and is the death knell of the sales team, but we at AOL really don’t see it this way. Quite the Read full story ›

Source: The Drum