By Doug Zanger

For 170 years, the Associated Press (AP) has been the go-to independent source for news across the globe. Newspapers and other media outlet members look to the not-for-profit AP for stories to fill their content blocks — and native advertising and content is beginning to play a more prominent role. Whereas a decade ago, the thought of the AP going down this path would have been shocking, today, native is a viable trend, albeit one that is still taking shape in the modern news world.

The AP is taking part in a new initiative that will push the news source into Read full story ›

Source: The Drum