APAC Creative Work of the Week: Disney's 'Vote for Captain America'
Disney teamed up with Clear Channel and Dentsu Mobius Media to turn outdoor ads into live polling stations, promoting the latest Marvel release Captain America: Civil War.
Five screens in Singapore were hooked up to a live social media vote, which asked people to choose #TeamIronMan or #TeamCap, reflecting the pot of the film.
Using technology by Stackla, the screens showed who was winning in real-time and encouraged people to vote themselves. The screens also showed 30 minute trailers of the film and live streamed a special event in Singapore around the launch of the film, using the outdoor screens as a Read full story ›
Source: The Drum
