APAC creative work of the week: Singapore government turns billboards into games to encourage healthy habits
The Health Promotion Board in Singapore has turned bus stops in Singapore into interactive gameshows, allowing people to seemingly phone a character called Winston Leow, or Win Leow, played by the actor Chua En Lai.
The campaign, created by Publicis Singapore, MEC Singapore and ClearChannel, is aimed at getting people to make healthier choices and uses the ‘win big’ concept to lure people in. After pressing an on-screen button people have a simulated call with Win Leow who offers them the chance to win up to $8,888 for making healthier choices.
The campaign runs for 2 weeks from 25 August to 07 Read full story ›
Source: The Drum
